Market intelligence
What is happening outside your business.
Market intelligence shows your market and how you compare to it.
Market health, in one view.
Seven factors that decide where you stand, each measured against the market benchmark and rolled up into one score. Every factor comes from one of the five IQ products, so you can see the gap and then the detail behind it.
- Reviews, bonuses, casino and sportsbook offering
- Traffic, bounce rate and the affiliates promoting you
- On track, watch or behind, at a glance
Market health
Seven factors, each against the market benchmark.
On trackWatchBehind
- Watch Customer reviewsApp Store Reviews 3.9/5 −0.1 vs 4.0
- Watch Bonus rank scoreBonus IQ 60/100 −15 vs 75
- On track Casino offeringRank IQ 102% +2pp vs 100%
- Behind Sportsbook offeringSports IQ 70% −30pp vs 100%
- Behind Affiliates promoting youWeb IQ 120 −80 vs 200
- Watch Monthly visitorsWeb IQ 280k −50k vs 330k
- Watch Bounce rate lower is betterWeb IQ 58% +7pp vs 51%
The market, in one snapshot.
Real figures from IQ across the markets we track: how players rate operators, what they praise and complain about, who wins search, and which providers fill the lobby.
Reviews
0.18%
of monthly visits in Switzerland end in a review, the highest of 17 markets and 7.2× the average of 0.02%.
Complaints
10 of 17
markets share the same top complaint in reviews: "Rigged", scam or always-losing claims.
Providers
22.1%
of games come from Evolution and Pragmatic Play, across 14 markets.
Ratings by market
Average rating across operators, out of 5. Sorted by total traffic, biggest market first.
| Market | App Store | Google Play | Trustpilot |
|---|---|---|---|
| United Kingdom | 4.7 | 4.3 | 2.2 |
| Poland | 4.7 | 4.7 | 2.0 |
| Bulgaria | 4.7 | 4.7 | 2.7 |
| Peru | 4.7 | – | 1.3 |
| Greece | 4.6 | 4.5 | 1.9 |
| Romania | 4.7 | 4.4 | 2.5 |
| Spain | 4.6 | 4.5 | 2.2 |
| Serbia | 4.4 | 4.4 | 2.4 |
| Hungary | 3.6 | 3.2 | 2.4 |
| Sweden | 4.5 | 4.5 | 2.1 |
| Colombia | 4.7 | 4.3 | 2.2 |
| Netherlands | 4.6 | 4.3 | 2.6 |
| Belgium | 4.6 | 4.4 | 2.4 |
| Slovenia | 4.7 | 3.7 | 3.0 |
| Portugal | 4.7 | 4.4 | 1.9 |
| Latvia | 4.3 | – | 2.4 |
| Switzerland | 4.6 | 4.5 | 4.2 |
Show all 17 markets
Data: App Store, Google Play and Trustpilot ratings for every operator in the market.
What players praise and complain about
The top theme each way, with its share of reviews. Sorted by total traffic, biggest market first.
| Market | Top praise | Top complaint |
|---|---|---|
| United Kingdom | Easy to use, intuitive, convenient 24.7% | App crashes, bugs and slowness 23.2% |
| Poland | Recommended / best in market (general praise) 27.9% | App crashes, bugs and slowness 32.6% |
| Bulgaria | Casino games and slots (game offer) 12.5% | "Rigged", scam or always-losing claims 19.6% |
| Peru | Easy to use, intuitive, convenient 19.6% | App crashes, bugs and slowness 30.2% |
| Greece | Bonuses and promotions 11.3% | "Rigged", scam or always-losing claims 25.0% |
| Romania | Recommended / best in market (general praise) 16.2% | "Rigged", scam or always-losing claims 27.5% |
| Spain | Recommended / best in market (general praise) 15.4% | "Rigged", scam or always-losing claims 35.1% |
| Serbia | Bonuses and promotions 16.1% | Problems after updates or redesigns; device compatibility 22.9% |
| Hungary | Winning, fun and entertainment 30.6% | App crashes, bugs and slowness 46.9% |
| Sweden | Winning, fun and entertainment 19.5% | App crashes, bugs and slowness 25.2% |
| Colombia | Recommended / best in market (general praise) 19.2% | "Rigged", scam or always-losing claims 29.1% |
| Netherlands | Casino games and slots (game offer) 21.8% | "Rigged", scam or always-losing claims 31.0% |
| Belgium | Casino games and slots (game offer) 29.2% | "Rigged", scam or always-losing claims 35.8% |
| Slovenia | Winning, fun and entertainment 42.9% | App crashes, bugs and slowness 43.8% |
| Portugal | Casino games and slots (game offer) 16.0% | "Rigged", scam or always-losing claims 24.4% |
| Latvia | Bonuses and promotions 29.4% | "Rigged", scam or always-losing claims 29.4% |
| Switzerland | Casino games and slots (game offer) 31.0% | "Rigged", scam or always-losing claims 35.6% |
Show all 17 markets
Data: Player reviews on the App Store, Google Play and Trustpilot, grouped by theme.
Search and AI visibility
Monthly traffic for all operators, the top 5 operators’ average traffic, then the top 5 against the market average.
| Market | Traffic | Top 5 avg traffic | AI visibility | Authority |
|---|---|---|---|---|
| United Kingdom | 40.5m | 2.3m | 65 vs 16 | 27 vs 20 |
| Germany | 20.2m | 1.4m | 58 vs 18 | 26 vs 28 |
| Poland | 13.7m | 1.4m | 54 vs 34 | 47 vs 38 |
| Bulgaria | 13.5m | 1.3m | 51 vs 21 | 37 vs 31 |
| Peru | 12.7m | 1.2m | 52 vs 21 | 36 vs 27 |
| Greece | 10.7m | 988k | 55 vs 38 | 44 vs 45 |
| Romania | 10.7m | 748k | 49 vs 23 | 40 vs 28 |
| Spain | 6.9m | 433k | 53 vs 23 | 41 vs 31 |
| Serbia | 5.5m | 502k | 45 vs 30 | 38 vs 35 |
| Mexico | 5.3m | 433k | 44 vs 11 | 27 vs 15 |
| Hungary | 5.2m | 1.0m | 38 vs 36 | 36 vs 38 |
| Sweden | 5.0m | 398k | 48 vs 19 | 35 vs 23 |
| Colombia | 4.8m | 477k | 49 vs 34 | 33 vs 44 |
| Netherlands | 4.6m | 394k | 48 vs 35 | 44 vs 39 |
| Denmark | 2.9m | 239k | 41 vs 18 | 36 vs 21 |
| Belgium | 2.6m | 171k | 44 vs 21 | 35 vs 23 |
| Slovenia | 1.9m | 377k | 25 vs 18 | 18 vs 25 |
| Portugal | 1.3m | 120k | 43 vs 33 | 39 vs 34 |
| Latvia | 593k | 54k | 37 vs 25 | 37 vs 30 |
| Switzerland | 349k | 35k | 37 vs 34 | 34 vs 37 |
Show all 20 markets
Data: Semrush, Moz and Ahrefs, combined with other industry-leading search and AI visibility tools.
Provider share of games
Share of all games in the lobbies we track, across 14 markets.
| # | Provider | Share |
|---|---|---|
| 1 | Evolution | 11.2% |
| 2 | Pragmatic Play | 10.9% |
| 3 | Games Global | 9.1% |
| 4 | Light & Wonder | 8.6% |
| 5 | IGT | 6.9% |
| 6 | Playtech | 5.6% |
| 7 | White Hat Studios | 3.9% |
| 8 | Aristocrat | 2.4% |
| 9 | AGS | 2.3% |
| 10 | Ruby Play | 2.2% |
| 11 | PG Soft | 2.0% |
| 12 | Hacksaw Gaming | 2.0% |
| 13 | Inspired Gaming | 1.9% |
| 14 | Novomatic | 1.7% |
| 15 | Gaming Realms | 1.6% |
| 16 | Tada Gaming | 1.4% |
| 17 | Amusnet | 1.4% |
| 18 | Play N'Go | 1.4% |
| 19 | Habanero Gaming | 1.2% |
| 20 | Design Works Gaming | 0.9% |
| 21 | Everi | 0.9% |
| 22 | Bragg Gaming | 0.9% |
| 23 | Playson | 0.8% |
| 24 | Game Code | 0.8% |
| 25 | Octoplay | 0.7% |
| 26 | 3 Oaks Gaming | 0.7% |
| 27 | Spinomenal | 0.7% |
| 28 | Blueprint Gaming | 0.7% |
| 29 | Smart Soft | 0.7% |
| 30 | PopOK Gaming | 0.6% |
| 31 | Booming Games | 0.6% |
Show all 31 providers
Data: Rank IQ’s proprietary casino game crawler, which reads every game in each operator’s live lobby and Rank IQ provider share, in regulated markets only. Provider share covers New Jersey, Pennsylvania, West Virginia, Connecticut, Michigan, Ontario, Brazil, Buenos Aires, Florida, Alberta, Italy, Delaware, South Africa, Argentina.
Want to see how you compare to the market?
Book a call and let’s discuss your key metrics.
Five ways to look at the market.
App Store Reviews
What players say, against your competitors
A count-weighted review score across Trustpilot, Google Play and the Apple App Store, set against the market benchmark, with complaints grouped into standard issue codes.
Customer reviews, count-weighted across sources
3.9/5 against a market benchmark of 4.0
Market benchmark
- PAY-02 Withdrawal speed
- ACC-01 Log-in
- GAM-04 Game loading
Illustrative. Not client data. Rank IQ
Casino offering against competitors
Your game providers and titles as a share of the market average, and daily rankings for all games across every operator, site, state and country, on mobile and desktop.
Casino offering: providers and titles
102% of the market average casino offering
Market benchmark
Illustrative. Not client data. Sports IQ
Sports offering against competitors
Leagues covered and markets per league against the market, plus pre-match and live uptime, the live markets offered, and the margin built into the odds on matched fixtures.
Sportsbook offering: coverage, uptime and margin
70% of the market average sportsbook offering
Market benchmark
Illustrative. Not client data. Bonus IQ
Bonuses against competitors
Your public new-player bonus scored for competitiveness and ranked against every operator in your market.
Public new-player bonus, ranked against 12 operators
60/100 bonus rank score, against a market benchmark of 75
Market benchmark
Illustrative. Not client data. Web IQ
Website against competitors
Monthly visitors, bounce rate and the number of affiliates actively promoting your site, each against the competitor average.
Traffic, affiliates and bounce rate against competitors
Market benchmark
Illustrative. Not client data.
What every IQ report gives you.
The comparison
You and your named competitors, side by side, on the same measures, captured the same way.
What to do about it
Priority issues, gaps and movements, ranked, so the report ends in a decision rather than a chart.
Its method and its limits
Every report states how the data was collected and where it is thin, so you know how far to lean on each number.
Where market intelligence meets the other two.
With reporting
Check whether the market explains your own numbers. When traffic is flat across your competitors too, falling revenue is a market problem, not only yours.
With machine learning and AI
Point the model at the real gap. If your bonuses trail the market, fix the offer before you predict who will leave.
See where you stand today.
Tell us which competitors and markets matter to you and we will show you the view.
Book 30 minutes with the team. No data needed and no commitment: just a discussion about your data.